Martin R. — ~5 hrs/week saved

Martin runs a boutique fitness studio in Warners Bay with around 80 members. Like most studio owners, retention is the job that never ends — and the hardest part isn’t the training, it’s the follow-up. Every Sunday night, Martin would sit down with his member list and write personal emails to anyone who’d gone quiet in the last fortnight. It took four to five hours. Sometimes more.

The problem wasn’t that Martin didn’t care. He cared a lot. But writing the same kind of message over and over — warm, personal, specific enough to feel real — was draining in a way that was hard to explain. He’d started skipping weeks. Members were slipping through.

We built him a simple AI agent connected to his CRM. When a member goes quiet, the agent drafts a re-engagement email in seconds — personalised with their name, their attendance history, and a tone that sounds like Martin, because it was trained on Martin’s own writing. He reviews it, tweaks a word or two, and sends. The whole thing takes thirty seconds.

He got his Sunday nights back. He’s now sending more re-engagement emails than he ever did manually — and members are noticing.